What is SEO?
Due to the increasing spread of the Internet, a large number of people are constantly connected to this digital platform. The crowd of people is increasing, the content created by people is increasing. But everyone is using Google as a universal search engine. As a result of which Google used to show the relevant search easily, now it is not possible due to the large amount of content.
The search engines said that the website owners have to follow some rules to rank the website. Those who follow all these rules and regulations keep Google in the first row of search results. And this method is named – Search Engine Optimization (SEO).
What is SEO?
SEO – Short for Search Engine Optimization. It is a method used to generate website traffic through search engines like Google, Bing, and Baidu. It is one of the most popular digital marketing methods. Because SEO can be done for free. And almost all the remaining digital marketing strategies are paid. Google always wants user convenience. The user can get his search results very easily.
Bangla it means – search engine optimization practice is to increase the quality and quantity (quantity) of the web site at the same time so that more organic search results are available through search engines.
What is the purpose of SEO?
Case 1- Pulak is a university student. His assignment for this semester is on ‘Nalanda University’. Since it is a 5th century university and much older, his assignments require a lot of cots. Now he came to know through his close friend that information can be found through the internet. After learning from his friend, he googled and found his information very easily.
Event analysis – Who has made Pulak’s job easier? When Pulak searched ‘Nalanda University’ on Google, many results were shown in front of him. 10 blue color links through which different websites are offering different information to him, which resulted in him getting the desired information very easily.
Here is another important piece of information. What Pulak has searched above i.e. ‘Nalanda University’ is called ‘Keyword’ in SEO terms. We will use this keyword term later for discussion convenience. Hope the reader can understand.
In a nutshell, the purpose of SEO is to help people find information and offer them the best content. That is true of both. Search engines and content writers have the same goal. To make it easier, some rules are introduced by the search engine authority. Those who own the website have to follow all the rules and regulations. And for this it is called – Search Engine Optimization. If we analyze the English, it stands like this-
Optimizing the website in a way that benefits everyone. Starting from placing your content in the first row of search engines, users can also get the right information according to their search or query.
What is the easiest way to learn SEO?
Every education is a self-education. No one can ever teach anyone anything if they don’t learn it themselves. Yes, but it is true that a good ‘medium’ makes the path of education much easier.
The level of learning varies in different stages. Those who are completely new, thinking to start learning are called beginner in English. Many people wonder why I said this word here. I am giving the answer. When you add the word beginner to your keywords, search engines will understand what kind of content you need to provide. Means they will suggest to start from the very basics.
When it comes to SEO, it’s good to know some terms. Those who are completely new can get an idea about all these terms: keyword, SERP, crawling organic, on-page, off-page, backlink, external link, internal link. We will discuss these in detail in the next post.
When you get the basic idea you will understand what to do next. But if you want to learn serious level SEO, then I would say you can learn from Rand Fiskin’s Moz.com. Their blogs are very resourceful and very up-to-date. There are also – Search Engine Journal, Href, Backlinko and Neil Patel’s Uber Suggest. But to get something premium, you have to spend money. SEO strategy is always changing. The strategies you think are working today are not guaranteed to work in the future.
The future career of SEO
For those who are thinking of taking up SEO as a career, there are huge possibilities open to them. There are huge opportunities to work equally everywhere in the country and abroad. Also, SEO Strategist ranks among the top high-salary jobs in freelancing. Nowadays SEO is more needed.
Apart from this, other sectors in which an SEO strategist can go are:-
- Search Engine Marketer
- Business Marketing Consultant
- Digital marketer
- Marketing Analyst
- Content Marketing
- SEO Manager
- E-Commerce Manager
- Product Manager
- Local SEO Specialist
All in all, SEO is a promising sector. If you take it as a career, you can be in a good position in the future. As there are several aspects of this industry, you don’t have to worry about future career if you continue your work in any one. You can create a good position for yourself. So today was up to now, I hope I was able to give some ideas. In our future posts, we will discuss each aspect of SEO, inshallah. Thank you for visiting them.
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