Googleads

Googleads

Googleads: Over the past decade, PPC advertising has become essential for almost every business, regardless of size or industry. For as little as a few hundred dollars a month, even the smallest businesses and startups can jump into the digital advertising game and make an impact on their bottom line.

If you’re a small business and only getting into PPC advertising, you’re probably going to be creating and managing your own Google Ads account for a while. Getting up and running can seem like a daunting task. And well, it’s kind of…so you’re here, right?

Also Read: What is Google cloud platform ?

But do not fear! With this step-by-step guide, you’ll be up and running in hours.

Step 1 – Create an account

The first thing you need to do is create a Google Ads account. To do this, visit ads.google.com and click on “Get Started Now”. This will take you to a page where you need to sign in with a Google account, or create a new one.

Once you’re all signed in you’ll reach a screen asking for your main ad target. These people are Google’s beginnings to try to take control of your account. Luckily, you’ve got professional guidance (that’s us) so you won’t need Google’s help.

At the bottom of this screen you’ll see a (very, very small) link that says “Switch to Expert Mode”. Click that, and then we’ll start setting up your first campaign.

Step 2 – Select your campaign type

Now that you’ve moved into Expert Mode, you’ll find that you can start setting up your campaign with a variety of goal-based options.

Your options are: sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion; Or you can choose to create a campaign without targeting guidelines.

While your goals likely align with one of the options above, I recommend that you create your campaign without goal guidelines. Again, the idea is to maintain control over your campaign and not allow Google to make decisions for you.

Campaign type

The next step is to choose the type of campaign you want to create.

You have a choice between six different campaign types: Search, Display, Shopping, Video, App and Smart campaigns. Shopping and Discovery are two additional options, but these promotion types will be unavailable if you just created your account. If you want to start with a shopping or discovery campaign, you need to hover your mouse over one of those options and follow the “Skip and create this type of campaign later” link.

For this guide we will focus only on how to set up a search campaign. And if you’re new to PPC advertising, search is almost always the best place to start.

That said, we’re still going to briefly go through the types of campaigns available to you so you can start thinking about which option might be best for your business down the road.

Search – Search campaigns are used to display text ads on Google’s search results pages. These ads are triggered by search queries (words that a user types into a search prompt). You will be able to target these search queries by choosing keywords related to your product or service.

Display – Google has access to a network of over 2 million websites (and counting) where they can place text, video and image ads. Display campaigns have various targeting options including keywords, audiences, placements and more. Display campaigns are great for increasing brand awareness or re-engaging past website visitors as they browse the Internet.

Video – YouTube is now the second most popular search engine in the world after Google. And guess what? Google owns YouTube. Yes, it’s exclusive! From your Google Ads account you can create video ad campaigns to show your videos on YouTube. Again there are various targeting options, as mentioned in the display.

App – If it’s an app you want to promote with Google Ads, App Promotions is your best (and only) option. With App Campaigns, you’ll be able to advertise your app on many Google properties, including search, YouTube, the display network, and the Google Play Store. These campaigns are fully automated, so once you’re set up, just sit back and watch the installs and upsells roll in.

Smart – Remember that control we were talking about maintaining earlier? Smart campaigns don’t allow for more. Basically you’re giving Google some basic parameters to work within and letting the AI take over from there. Smart campaigns can add some value to your account if used the right way, but they’re definitely not the place to start.

result

Before we move on to the next step in the campaign creation process, you have one more choice. Or in this case, no. Google will ask you to select the results you want to get from your campaign. Your options are website visits, phone calls and app downloads. Although one of these options may align with your desired outcome, we’re going to leave this section blank. The idea here again is to put the power in your hands, not Google’s.

And now we’re ready to get into the finer details of building out a search campaign.

Step 3 – Settings

Campaign settings are divided into 3 sections: General Settings, Targeting and Audience, Budget and Bidding, and Ad Extensions. We’ll walk through each category, highlight your options, and help guide you in the right direction on which choices to make.

General settings

In this section you will first give your campaign a name. There is no wrong choice here, so there it is!

Next, you need to choose which networks you want to display your ads on Your options are search and display. I know, I know… not a completely different kind of campaign show? Yes it is. And since we’re only interested in setting up a search campaign right now, we’re going to make sure we check the Search box and uncheck the Display box.

Note: There is a “Show more settings” link at the bottom of the network section You can ignore these options for now

Targeting and audience

Now we’ll move on to honoring your targeting options so we can make sure your ads are shown to the right people.

Locations

First, you select the geographic locations where you want to display your ads Your targeting can be as broad as the entire world or as specific as a single pin code By default your options are: All countries and territories, United States and Canada, United States, and Enter another location. To target locations at the city, state, zip code, or radius level, select the “Enter another location” option and then click Advanced Search. From there you can choose your specific target location.

Once you’ve chosen your locations, you’ve got one more important setting to enable in this section Click on the Location Options link and you will be presented with the choice of targeting:

• In your targeted area or those who show interest
• Regular people in your target area
• People are searching for your targeted area

We highly recommend choosing option #2: at your targeted location or regular people. Although this is not the default option recommended by Google, it is generally the correct choice for 99% of all campaigns. By selecting this option you are ensuring that your ads will only show to people who are physically in the location you are targeting

With the other two options, your ads can be seen anywhere in the world, as long as the searcher has shown interest in your targeted locations. For example, if you are a local business targeting New York state and you choose option 1 or 3, your ad could be shown to someone in another country who recently researched flights to New York for vacation or business travel. Not what you want, unless of course you are in the travel or tourism business!

Under Exclude, you can choose the suggested default option, which is “People from your excluded location”.

the language

This one is self explanatory. Select the language or languages your customers speak. Google will limit your ads to only be shown to people who speak the language you’ve chosen Just make sure your ad copy matches the language you’ve chosen here and you’re all set.

Audiences

Budget

Setting the budget is fairly straightforward. Here you will determine the amount of money you want to spend on your campaign each day. A good starting place for setting your daily budget is to determine how much you want to invest in your campaign each month. Then, divide that amount by the number of days your ads run each month If you plan to run your ads every day, divide by 30 If you only run ads Monday-Friday, divide by 20 And more…

bidding

The bidding section is where you set the bidding strategy for your campaign. Google will try to help you choose a bidding strategy by asking what type of results you want to focus on. The default recommended choices are: Conversions, Conversion Values, Clicks and Impression Shares

You might be thinking…I definitely want to focus on conversions! And that should absolutely be your focus. However, selecting one of these default options will cause Google to assign you an automatic bid strategy. Automated bid strategies allow Google to automatically set your bids for you And while automated strategies have merit in some areas, they’re not the best choice for most advertisers to start with Instead, I recommend that you choose your bid strategy directly instead of choosing Google.

To do this, click on the “Select a bid strategy directly” link

Now you will see a menu where you can select from a long list of bidding strategies. At the top of the list you’ll find many of Google’s automated bid strategies, including:

• Target CPA (cost-per-acquisition)
• Target ROAS (Return on Ad-Spend)
• Most clicks
• Maximum conversion
• The conversion value is maximum
• Target Impression Share

Below all these options, at the very end of the list you will see Manual CPC. Bingo! This is the option you want to choose, as it gives you complete control over the cost per click for each keyword in your campaign. Google doesn’t like this and they will show you a warning that manual CPC strategy may result in lower performance. Fear not, you made the right choice.

Now, you’ve chosen your bid strategy, click the Show More Settings link under the Bidding section. This will reveal a few more settings that you may want to address before proceeding

You can ignore conversions for now, but you’ll definitely want to set up conversions before launching your campaigns.

Advertising schedule

Your ad schedule will set the days and times you want your ads to be eligible to show. This may vary based on the budget for each business, the products and services offered, and the hours of operation of the business. Once you’ve set your ad schedule you can leave the default setting (for now) of ad rotation and move on to the next section.

Ad Extensions

The final section of the Campaign Settings screen is Ad Extensions You’ll definitely want to set up all three of the basic extension types listed below

Sitelinks Extension – Using Sitelinks you can show up to 4 additional links with your ad. These links can be used to send customers to different pages on your website that can be helpful in educating them about your business and offerings.

Callout Extensions – Use callout extensions to highlight things like competitive advantages, discounts and promotions.

Call Extension – If your business generates leads or sales over the phone, adding a call extension is essential. This enables your phone number to appear with your ad and gives mobile users the ability to call you directly from the ad without having to navigate to your website.

Step 4 – Set up ad groups and keywords

The next step in setting up your Google Ads campaign is to create ad groups. Ad groups are sets of related keywords that share one or more ads. When choosing which keywords to use, start with your main products or services first. I recommend creating just one ad group here, and then using Google’s Keyword Planner tool to create the rest of your campaign. Keyword Planner will make it much easier and faster for you to research your keywords and organize them into ad groups.

Step 5 – Create the ad

Now that you’ve set up your first ad group, you need to write an ad for it. Let’s walk through each element of an ad and some best practices to get you started.

Final URL – The final URL is the page on your website that will link to your ad. The content of this page should match the product or service you are promoting. If your site doesn’t have a page or landing page that closely matches what you’re promoting, your homepage is the next best option.

Headlines – Google allows you to display three headlines with your ad. You want to take advantage of all three. Each heading only allows for 30 characters, so you need to be creative and concise in how you communicate your message. Your headlines should address the product or service you’re promoting and include at least one call to action (what you want the customer to do after visiting your website).

Display – The display path is the part of the URL that is actually shown with your ad. This path does not match the final URL. Use this field to give an idea of what page customers will land on when they click on your ad Using your keywords here (or the product or service you’re promoting) is a good practice.

Description – You have the ability to add up to two descriptions of 90 characters each. Here you can really go deeper into your offering and your business.

Step 6 – Set up billing

The last step in creating your new account and first campaign is to enter your billing information. This process is quite straightforward. Google gives you the option to pay your account with a credit or debit card or a bank account If you have a promo code from Google, you can enter it here too!

Congratulations, you’ve successfully set up your first Google Ads campaign! By following these guidelines you set yourself up with a strong foundation from which to build your campaign as a whole. Go ahead and start growing your business with the most powerful advertising tool on the planet!

Also Read: create new google account

Tips for optimizing your site and ads

Optimization is the process of making various changes to improve the quality of your site, traffic and performance of your AdSense ads. Depending on the goals you want to optimize, this could mean changing your site or implementing ads. Optimization methods can help you increase your AdSense earnings, improve the usability of your site, and get more traffic.

Below are tips on how you can improve ad performance and create a better site.

Advice on implementing advertising

Try Automated Ads: Focus on your content and increase business reach using automated ads. It’s easy to set up and has advanced customization features like ad loading, which lets you control how many ads are displayed on a page. Automated Ads offers several different ad formats, so you can customize ads to get the experience you want on the site:

If you want to increase the ad slot on the page, you can consider using the in-page format.
Turn on multiplex ads to suggest other content on your site.
Try using vignette and anchor formats to perform better on mobile and desktop and increase ad visibility on your site.
Check with your AdSense account settings: See customized suggestions on how to increase earnings from your account’s optimization page.

Check to improve your ad settings. You can experiment with the original ad setting and the modified setting to see which one works better. Tests help you decide how to configure ad settings and increase your earnings. You can allow Google to review your ad format settings and automatically implement any improvements to your earnings or user experience.

Increase your ad view rate with the Visibility feature. Increase ad impressions that appear on your site. This can increase click-through rates and your earning potential. To keep ‘viewability’ rates above 70% for the best performing ad units, follow professional viewability practices: reduce page length, place ads just above the fold (especially on desktop), serve vertical ads, create engaging content Go ahead and make the page load faster.

Update the code for fixed-size ad units and replace them with responsive ad units. Or, turn on the ad size optimization setting if you can’t update the ad code.

See if you’re blocking any ads that don’t need to be blocked. Blocking many advertiser URLs, ad networks, general or sensitive categories will result in fewer advertisers bidding on your inventory and lower ad impressions. Learn more in the Guide to allowing and blocking ads.

It’s important to consider the user experience when displaying ads on your site and adhere to AdSense’s program policies. Check out our professional approach to ad placement. You will learn about advanced advertising standards. We encourage AdSense publishers to review their ad experience reports and address any issues identified.

Advice on site optimization

Optimize the mobile version of your site. Especially with the rise of smartphone usage, the trend towards constant communication has created more opportunities for publishers to connect with their users. With a multi-screen centric approach, this opportunity can increase the number of users and increase revenue levels and long-term. For more tips, read Optimizing the Mobile Web.

Build an AMP site: Building an AMP-first site greatly improves performance – pages load faster, provide a better user experience on mobile, and get more traffic.
Check your site’s page load time: It’s a good idea to use the Google PageSpeed Insights tool to see how fast pages are loading.

Strategize for traffic: Read traffic tips to learn how to increase and optimize traffic to your site.

It’s a good idea to take a look at search engine optimization for your site. Read our basic guide to SEO.
The key to the long-term success of any site on the web is improving the quality of the user experience. Whether you’re a business owner, seller, or developer, important things to look out for on the web can help you determine how well you’ll experience the site and identify opportunities for improvement. Learn how to check what’s important to watch on the web using your current analytics tools.