How to earn from Google Ads

Google Ads

How to earn from Google Ads:

Google Ads is one of the digital marketing platforms. Just by mastering this, many people around the world have built successful careers. By marketing products or services on this platform, many small and big traders, companies and entrepreneurs of the world have become successful in business.

To know any information in the internet world, we first search on Google. Within milliseconds, Google scans millions of webpages and brings us the page related to the specific answer. That’s why Google is called the world’s best search engine.

Google, the world’s largest tech giant, occupies almost 90 percent of the Internet. Google has brought many tools for businessmen and is constantly updating these tools as per the need. That is why Google is the first preferred medium of digital marketing for all small and large companies / businessmen / entrepreneurs in the world.

What is Google Ads?

On October 23, 2000, Google launched a service called AdWords, an online advertising platform of Google.

Later its name was changed to google ads. Since then, Google has made many changes and enhancements to this platform over the past 23 years.

However, Google Ads is an online advertising platform of the world’s largest tech giant company, Google. Any company or trader in the world can promote their products or services online using this platform.

Any company or trader who spends money can bid here to advertise their product or service. Also, this platform provides some services for free, such as – keyword research, keyword planning etc.

What kind of marketing can be done on the Google Ads platform?

This medium of digital marketing is giving all kinds of opportunities to businessmen. Online business has everything to do with this medium.

Millions of businessmen and companies around the world have achieved success in business using this most popular and widely used platform of digital marketing.

Although Facebook is its current competitor, Google Ads is by far the top spot.

Any kind of marketing can be done using this top digital marketing platform. For example: E-commerce, leads, sales, product and brand, website visitor, app marketing and local business etc. That’s why you have to create advertisements or campaigns for your products or services and do marketing here.

How much is the advertising budget in Google Ads?

Initially Google used to setup and manage the ad campaign itself. At that time they used to charge monthly payment for their work. Currently they have made a change in their payment system, now Google displays ads according to the budget.

For example, for one month you will run an ad campaign for your product or service. In that case, you budgeted $30 for the entire month and set a maximum spending limit of $1 per day. In this case, Google will keep the ad open for 24 hours and close the ad when the money runs out.

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So you understand, how much money you spend on this platform is entirely up to you or your company. Here you can spend from 5 dollars to millions of dollars in advertising.

But in this case you will determine the advertising budget according to the type of business or the scope of the company, as others do. The advertising budget should be determined in such a way that the target cost of the business or company is balanced with success and profit.

Here generally CPC has to determine the ad cost according to CPM and CPS. But however you decide, you will be in control. Google will spend money the way you decide.

Working process of google ads.

The question on many minds is, how does it work? Although its working process seems complicated, it is actually not that complicated. If you understand it carefully, you will see that it is quite a simple process. Let’s know the details-

Google AdWords started its journey as a digital marketing platform in 2000. Small business owners then face problems due to managing ed in monthly payment system. The main problem was that they were not getting good results due to Google managing their ad.

So in 2005, AdWords launched a service called Self Service, where ads could be managed as desired. Then in 2016, AdWords introduced another feature called Showcase Shopping, where retail establishments could advertise their products in the form of a showcase.

AdWords brought another change here in 2017, where they changed their payment system and introduced Daily Budget feature. And in 2018, Google AdWords was renamed to Google Ads.

Google Ads works based on two things.

1. Cookies – Cookies are used to remember user intent. Cookies ensure that the advertiser’s ads reach the right and potential customers.
2. Keywords – Using keywords to display ads. That is, your target customer searches for your specific product or service on Google.

This means that when you search on Google, Google keeps the information about what you type and search. When the next ad is served, you are shown the ad that matches the ad campaign with information from your search data.

What can be learned by learning Google Ads? how ?

Yes! You can earn by learning Google Ads. Even on this platform of digital marketing, many people have already built a dream career and become financially independent.

Currently, all the target business organizations and small and large companies of the world are choosing this platform of digital marketing to promote their products or services. So new employment is created here.

Some companies are hiring them directly to handle this job while some are hiring from online marketplaces. As they recruit, they are checking the skills in this field. So if skilled in this field, there are career opportunities here.

If you are proficient in this platform, there are opportunities to earn money online from home. There are two ways to earn from home.

1. By freelancing:

In the era of online business, almost all businessmen or companies are marketing their products or services through digital marketing. Most of these traders or companies do their work from online marketplaces. Millions of jobs are posted on this platform every day.

Then you understand, here is an opportunity to earn at home. But there is also a lot of competition, so you need to be well versed in this field.

2. Affiliate marketing does:

By mastering this field you can do affiliate marketing. Here too there is an opportunity to earn a lot of money. Affiliate marketing is a commission based job. To earn from here, first you have to open an account on a reputable website, then you have to find the offers that will give you more profit. Aids campaign should be set up and promoted on those offers. Here run the ad with your offer affiliate link in place of the ad’s URL.

Now when a visitor clicks on your ad, he will go to your affiliate link. In this way you can easily earn from affiliate marketing.

One of the most popular means of digital marketing is google ads. By mastering this platform, running your own online business is easy, as are the job or marketplace opportunities for freelancing or affiliate marketing to earn substantial income.